At a technological level, the Web is nothing more than software that runs on computers that are connected to the Internet
a. True
b. False
Indicate whether the statement is true or false
True
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If the customer's problem is not solved by any of the products or services the salesperson sells, then it is most appropriate for the salesperson to:
A) recommend another source B) ask more summary questions C) request a second meeting in the future D) repeat the need-satisfaction presentation E) conduct a team-selling presentation to persuade the customer
General summaries of overall marketing cost data
A. should not be too detailed-since detailed analysis requires allocating costs that are actually fixed. B. are usually enough to reveal areas where changes are needed. C. may hide problems rather than highlighting them. D. are usually the key to identifying how to improve the marketing plan. E. All these answers are correct.
Selective distribution tends to work best for medium- and higher-priced products or stores that consumers don't expect to find on every street corner.
Answer the following statement true (T) or false (F)
Vendors are required by law to respect the privacy of people who make Web purchases
Indicate whether the statement is true or false