According to the communication model, what are the labels given to the two people in the communication process?
What will be an ideal response?
*a. Source and Receiver
*b. Sender and Receiver
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Which of the following is not one of the key elements of effective leader vision?
a. It is long-term and bold. b. It is change-oriented. c. It energizes. d. It is intellectually stimulating.
______ involves performing different jobs in some sequence, each one for a set period.
a. Job enrichment b. Job enlargement c. Job rotation d. Job simplification
Which of the following is true regarding marketing cost analysis?
A. The contribution-margin approach focuses attention on variable costs. B. Fixed costs should be allocated according to the contribution-margin approach. C. The full-cost approach should usually be used, as there are almost always some fixed costs to be allocated. D. The contribution-margin approach provides the most complete allocation of total expenses. E. The action implications will be the same whether the full-cost approach or contribution-margin approach is used.
A firm's final sales forecast is usually a function of ________
A) its net income B) the salesperson's estimates of demand C) internal and external factors in combination D) its accounts receivable