The one-off ploy by Skittles to let its social media presence take over its website is an example of which of the following?
a. Stunt.
b. Activation tool.
c. Social media marketing ploy.
d. Trial phase.
e. Activation.
a. Stunt.
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Which of the following statements about the Internet's impact on marketing is not true?
A. The Internet has broadened the scope of marketing communications. B. The Internet has decreased the impact of brands. C. The Internet has increased the richness of marketing communications. D. The Internet has expanded the information intensity of the marketplace.
Which of the following should be completed before you begin to complete the production efforts for the presentation?
A) Finalizing slides B) Determining linear or nonlinear formatting C) Creating handouts D) Choosing the presentation method E) Practicing delivery
Dividing a market into several sections of customers is known as ________
A) mass customization B) market positioning C) market segmentation D) value engineering E) undifferentiated marketing
Acting in good faith gives a business firm a better chance of defending its actions in court.
Answer the following statement true (T) or false (F)