A ________ is when two shots are juxtaposed in a way that emphasizes their visual similarities
A) two shot
B) match shot
C) gemini shot
D) graphic match
D
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What does it mean to say communication is a process?
What will be an ideal response?
Compare and contrast high and low load environments.
What will be an ideal response?
Which of the following illustrates the flow of influence asserted by the two-step flow theory?
a. media -> publics -> spokespeople b. early adopters -> media -> publics c. publics -> media -> early adopters d. media -> early adopters -> publics
Can advertisers go too far in their attempts to be creative?
a. Yes; they could cause a consumer boycott b. No; creativity should never be limited c. Yes; the media may choose not to run the ad d. Yes; they could cause a consumer boycott and the media may choose notto run the ad