A ________ is when two shots are juxtaposed in a way that emphasizes their visual similarities
A) two shot
B) match shot
C) gemini shot
D) graphic match
D
Communication & Mass Media
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What does it mean to say communication is a process?
What will be an ideal response?
Communication & Mass Media
Compare and contrast high and low load environments.
What will be an ideal response?
Communication & Mass Media
Which of the following illustrates the flow of influence asserted by the two-step flow theory?
a. media -> publics -> spokespeople b. early adopters -> media -> publics c. publics -> media -> early adopters d. media -> early adopters -> publics
Communication & Mass Media
Can advertisers go too far in their attempts to be creative?
a. Yes; they could cause a consumer boycott b. No; creativity should never be limited c. Yes; the media may choose not to run the ad d. Yes; they could cause a consumer boycott and the media may choose notto run the ad
Communication & Mass Media