__________ refers to the processes you go through to communicate the impression you want other people to have of you.
A. Self-esteem
B. Articulation
C. Impression negotiation
D. Impression management
Answer: D
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Which of the following is not an effective way to signal your audience that your presentation is ending? a. Use a different tone of voice to signal the end
b. Begin speaking slower to signal the end. c. Use a concluding transition to signal the end. d. Change your rate of speech to signal the end.
The phrase “PR spin” implies that PR communication is intended for which purpose?
a. manipulating the public b. implementing a strategy c. developing relationships d. advertising a product
Answer the following statement(s) true (T) or false (F)
1. When the IBM “Building a Smarter Planet” initiative was implemented, the marketing, communications, and citizenship responsibilities were split into three different departments. 2. What the world thinks about your country has little impact on national security and the economy. 3. According to the Model of Country concept, public opinion about a country and nation branding activities have a dynamic relationship. 4. Public diplomacy can now be considered a specialization in public relations. 5. Public diplomacy has shifted from an engagement strategy to a persuasion strategy in recent years.
Within a culture many words have an agreed upon range of meaning
a. True b. False Indicate whether the statement is true or false