Which of the following would allow a company to monitor what stakeholders are saying about the company on social media sites?
A) Facebook "likes"
B) Automated reputation analysis
C) Twitter feeds
D) Blog threads
E) Stock prices
Answer: B
Explanation: B) Monitor the conversation. If people are interested in what your company does, chances are they are blogging, tweeting, podcasting, posting videos, writing on Facebook walls, and otherwise sharing their opinions. Use automated reputation analysis and other technologies to listen to what people are saying.
You might also like to view...
Orlando, the manager of a camera store, believes that his store may be closed by corporate in the near future, so he cannot sleep well at night and he is dealing with severe anxiety and irritability, and he has been ill several times this month. Several times Orlando has missed important details in his job, and he almost got in an automobile accident this morning. Orlando is experiencing
A. panic. B. management by avoidance. C. inward attack. D. blind avoidance. E. an outer defensive avoidance.
Ploof Corporation is conducting a time-driven activity-based costing study in its Customer Service Department. The company has provided the following data to aid in that study:Ploof CorporationCustomer Service DepartmentData InputsResource Data: Number of employees 20Average salary per employee$34,200Practical capacity per employee (in minutes) 90,000?Activity Data:Processing OrdersResolving QueriesProcessing Credit ReviewsMinutes per unit of the activity162636?Cost Object Data:All CustomersNumber of orders processed48,970Number of queries resolved29,650Number of credit reviews processed1,620?On the Capacity Analysis report in time-driven activity-based costing, the "unused capacity in number of employees" would be closest to:
A. 17.92 employees B. 20.00 employees C. (17.92)employees D. 2.08 employees
In the context of operational plans, which among the following is the most specific type of standing plans?
a. Policies b. Procedures c. Single-use plans d. Rules and regulations
Which of the following statements about referrals is true?
A. It would be inappropriate to try to enact the referral cycle during the sales presentation. B. All salespeople ask for customer referrals. C. Salespeople should work on obtaining referrals when they are not engaged in selling activities. D. Salespeople must sell the product, plus sell the prospect on providing referrals. E. The referral cycle consists of three steps.