Someone who comes up with an idea for the group presentation holds what type of status?
A. ascribed status
B. earned status
Answer: A
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Lauranne, the editorial head of her company's newsletter, was going through the draft of the publication's latest issue. The aim of the various articles was to inform the readers about the company's current environmentally friendly projects
However, she noticed most articles were very technical and tough to read. How can Lauranne improve the effectiveness of the magazine, and why would it be helpful? a. She should keep dry business content to a minimum; because readers avoid newsletters that are uninteresting and contain highly specialized language. b. She should modify the content to reduce the likelihood of readers debating the subject matter; because readers prefer newsletters that are only information-rich and avoid those that require them to engage in discussions. c. She should make the content as lengthy as possible; because readers find well-detailed and lengthy newsletters compelling to read. d. She should avoid white space and cram every portion of the page(s) with text; because readers find stories or illustrations covering every single part of the page attractive.
Cheryl was 5 years old when she first faced racial differences. She and her white friends were playing with Barbie dolls, and one of her friends told her "you cannot have a Barbie doll, because your skin is too dark."
Cheryl has never thought that she was different from her friends, but from that day she considers herself as "different." According to the identity development model for minority group members, this stage is called: a. Pre-encounter b. Encounter c. Immersion-emersion d. Internalization-commitment
It is very difficult to tell if someone is lying
a. True b. False
Dozier and Broom note that “strategic planning is deciding where you want to be in the future and how to get there.” What does this interplay of goals and strategy make possible for a company?
a. defines the objectives for strategic PR plans b. leads to solid corporate social responsibility initiatives c. sets the organization’s direction proactively, thereby avoiding drift and repetition of activities d. provides a starting point for all future campaigns