Affinity-seeking strategies increase _______
a. our chances of being liked
b. our cultural identification
c. judgment
d. our chances of being rejected
a
Communication & Mass Media
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Argumentation follows the peripheral route of the Elaboration Likelihood Model,
because when you engage in argumentation, you depend upon a simple cue to get your message across to the audience. Indicate whether the statement is true or false
Communication & Mass Media
Name one example of immediate change in a family.
What will be an ideal response?
Communication & Mass Media
One of the ways we can participate in another culture is to become multilingual.
a. True b. False
Communication & Mass Media
Term for a percentage of the total available audience
A. rating B. share C. average quarter-hour persons D. cume E. reach
Communication & Mass Media