Where do beliefs come from?
What will be an ideal response?
Beliefs may come from firsthand experience, public opinion, supporting evidence, from authorities, or even from blind faith.
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Shawn Fanning wrote the Napster software for file-sharing audio downloads
Indicate whether this statement is true or false.
What tactic did Oscar Mayer use to in its “Wake Up and Smell the Bacon” campaign?
a. a device that emits the scent of bacon b. created three new bacon flavors c. its “Bacon For a Year’ contest d. humorous online ads featuring celebrities and bacon
Answer the following statement(s) true (T) or false (F)
1. When people become advocates of a product because they find online bargains, it’s called “organic word of mouth.” 2. As marketers look for better metrics and more accountability, engagement will be an important component of ROI. 3. Viral seeding agencies are able to manipulate the response of viral buzz in a more predictable manner. 4. Desktop PCs are the primary means to deliver a brand message. 5. More than half of our media time is spent on mobile devices.
Which one of the following characteristics best describe mediation in indigenous societies taken together?
a. Conflict involves only two sides. b. Mediator may be known to both parties. c. Mediation is private. d. All of the above are true.