The present value factor for an annuity of $1 is determined using which of the following formulas?
A) Amount to be invested/Annual average net income
B) Annual net cash flow/Amount to be invested
C) Annual average net income/Amount to be invested
D) Amount to be invested/Annual net cash flow
D
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Republic advertisements about Representative Joe Smith, the Democratic candidate, portray him as lazy, dishonest, and poor at his job. At the same time, the Democratic ads for Joe Smith describe him as a caring, honest, hard worker. The sponsors of these advertisements know that ads can affect whom voters choose on Election Day. The tendency of decision makers (the voters in this example) to be influenced by how a situation or problem is presented to them is an example of
A. framing bias. B. stirring the waters. C. goal displacement. D. overconfidence bias. E. the fog effect.
If you are a marketing manager and your home market is maturing, which of the following is the best strategy to follow?
A) increase the advertising budget B) explore opportunities abroad C) terminate the product line D) follow the same strategies aggressively
Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a "soft sell" approach for her new makeup line. The communications mix mode that has these characteristics is ________
A) sales promotions B) events and experiences C) advertising D) direct and interactive marketing E) personal selling
Hi-Tech Company produces widgets that cost $60 each and have a 5 percent failure rate. If 500 widgets are sold, the entry to record the estimated product warranty expense would be
a. Product Warranty Expense 300 Estimated Product Warranty Liability 300 b. Product Warranty Expense 1,500 Estimated Product Warranty Liability 1,500 c. Product Warranty Expense 150 Cash 150 d. Estimated Product Warranty Liability 75 Cash 75