Whether at home or abroad, advertisers must study the audience and remember the basics of print advertising.
Answer the following statement true (T) or false (F)
True
Every country has newspapers and magazines to serve its population. U.S. advertisers in foreign markets generally use either international or local media, depending on their campaign objectives and intended audience. Whether at home or abroad, advertisers must study the audience and remember the basics of print advertising.
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The marketing chief of Fossil is considering the introduction of a super functional, fashionable wristwatch for men and women priced at $99
For this, he decided on 30 telephonic interviews from their customer database, 50 valid survey responses from individuals whose income is greater than $60,000 and 2 focus-groups. To which of the six steps of the marketing research process do the actions of the marketing chief for Fossil fall into? A) defining the problem B) developing an approach to the problem C) doing analysis D) doing fieldwork or collecting data E) formulating the research design
Shania is initially attracted to Chad, a fellow student in one of her classes. Over the semester, however, he is continually loud and disruptive in class. He also makes lewd jokes and is almost kicked out of class. By the end of the class, Shania is no longer attracted to Chad. It is likely that, in Shania’s eyes, Chad’s behavior caused his ______ to decrease.
a. physical attractiveness b. social attractiveness c. halo effect d. horns effect
The electrical parts salesperson can respond to the fact that she has lost one of her big accounts to a competitor in all of the following ways EXCEPT:
A. treating the former customer like a prospect. B. visiting the customer quickly and find out why she changed to a competitor. C. letting the customer know she appreciated the past business she received. D. telling the customer she can meet future needs. E. being curt and refusing to talk to the customer.
The unique set of associations target customers or stakeholders make with a brand is referred to as
A. brand equity. B. brand recognition. C. brand value. D. brand image. E. brand marking.