Bonus packs which offer larger sizes for the same price as a smaller size are used for:
A) trade promotion.
B) product-oriented promotion.
C) price-oriented promotion.
D) horizontal promotion.
C
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With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" or "handle" to help consumers grasp what the brand is and what makes it special
A) the tangibility of a product B) a product's shape C) a slogan D) a patent E) a copyright
Which of the following are examples of transactional information?
A. Airline ticket, sales receipts, and packing slips B. Trends and sales statistics C. Product sales results, grocery receipts, and growth projections D. Airline tickets and sales growth spreadsheets
By balancing all stakeholders' needs, managers are more likely to achieve their objectives in
a. the long term. b. the short term. c. the short term as well as the long term. d. all areas of the organization.
The budget is an important source of feedback for an organization
Indicate whether the statement is true or false