A meta-analysis of team diversity and team performance found having members with diverse skill sets and backgrounds enhances ______.
A. groupthink
B. team projects
C. team creativity
D. team cohesion
C. team creativity
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Tom, Susie, and Bill are tired of working for a large company. They want to start their own business. They decide to meet in Tom’s garage for as long as it takes to determine a societal problem that needs to be fixed. Once they figure out this problem they want to figure out a product or service that will solve this problem. According to the innovative process described in your text, this scenario describes which stage in the innovation process?
A. problem-solving B. implementation and diffusion C. brainstorming D. idea generation
In the context of power, the person using the power is known as the _____.
A. agent B. target C. source D. subject
________ allowances are price reductions given for turning in an old item when buying a new one
A) Promotional B) Trade-in C) Depreciation D) Segmented E) Functional
In what way does MPR enhance personal selling?
A) MPR increases the emphasis on targeted advertising in the mass media. B) MPR bridges the gap between the seller and the buyer's need for a good or service. C) Corporate sales forces are now composed mainly of former public relations practitioners. D) Personal selling is not part of the promotional mix, so MPR provides the marketing tools. E) MPR experts accompany sales people as they call on prospects.