________ needs are the main strategic benefits that the product or service attempts to deliver
A) Primary
B) Secondary
C) Tertiary
D) Psychological
A
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What is the LEAST likely result of a salesperson who exhibits consultative problem-solving skills?
A) increased customer satisfaction B) increased number of closed sales C) increased business referrals D) decreased transactional sales E) decreased order cancellations
Strategy as practice is premised on the notion that strategy analysis must take ______ seriously.
a. Analytic models b. Strategic planning c. Emergent strategy d. Social practices
Is it reasonable to allow Junior Doctors to take industrial action? Should the law prohibit industrial action amongst key service providers?
What will be an ideal response?
Along the service-product continuum, which of the following would be considered the most service dominant?
A. restaurant B. grocery store C. apparel specialty store D. doctor's office E. bookstore