Explain the three stages of the empowerment process.
What will be an ideal response?
Starting and orienting; making changes and dealing with discouragement; adopting and redefining empowerment
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What do Ivy Lee's proponents cite as one of his biggest contributions?
A) He counseled clients that positive public relations begins with performance. B) He advocated for Barnum's "public-be-fooled" approach. C) He advocated for Vanderbilt's "public-be-damned" philosophy. D) He was known as the "father of spin."
MyLappie manufactures its laptops according to customers specifications. Customers can place
an order and specify the shape, size, and configuration of the laptop along with the designs of its keyboard. Which of the following product differentiation approaches does MyLappie use? A) quality B) durability C) reliability D) customization
Identify five benefits of process improvements
What will be an ideal response?
If the company has some fixed costs, as sales increase then a/an ________ of sales dollars flows to the bottom line if these costs are truly fixed and do not vary with production or sales
A) lower percentage B) higher percentage C) equal percentage D) much lower percentage