The four-step process of a public relations campaign is similar to

the four steps of Active Listening.

Indicate whether the statement is true or false


F

Communication & Mass Media

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Procter & Gamble is currently exploring ways to make more use of social media for marketing and consumer research

Indicate whether this statement is true or false.

Communication & Mass Media

Which if the following is NOT cited as a critical element to a campaign’s success?

a. research b. evaluation and reporting c. measurable objectives d. campaign accountability

Communication & Mass Media

All of the following are reasons that speaking accurately is not that simple EXCEPT __________.

a. language must be learned b. language can be shared c. language is a creative act d. language maybe interpreted differently

Communication & Mass Media

Robin suspects that her roommate, Julie, wants to break up with her boyfriend. Rather than asking her directly, Robin pays close attention to how Julie complains about him and avoids his phone calls. What method was Robin using to check her perception of Julie's feelings?

A. direct perception checking B. indirect perception checking C. social comparison D. stereotyping

Communication & Mass Media