Noor complained, "Too many of my staff hear what they want to hear, instead of what I tell them." His manager, Sivan, replied, "Do not get too frustrated. Remember, it is a human tendency to ________ subjectively, and this tendency results in ineffective communication."
A. coach and perceive
B. cue and gesture
C. filter and perceive
D. filter and distort
E. withhold and perceive
Answer: C
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Monsanto operates in many businesses, including pharmaceuticals and food products. The company declares it wants to create "abundant food and a healthy environment." This statement is an example of a ________
A) marketing strategy B) business plan C) business portfolio D) tactical plan E) business mission
The adoption curve
A. puts more emphasis on technology and less on relationships. B. is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message. C. emphasizes the relations among groups and shows that individuals in some groups act as leaders in accepting a new idea. D. is any distraction that reduces the effectiveness of the communication process. E. emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user.
An action directly following a particular behavior is called a(n)
A. activator. B. motivator. C. reinforcement. D. extinction. E. expectant.
A key decision in the physical design process is:
A) knowing the user base. B) selecting structures. C) deciding on the monitor. D) all of the above.