Explain what it means for phatic communication to be “content-free.” Illustrate this quality using examples.

What will be an ideal response?


Phatic communication is “content-free” because people using it and listening it are not supposed to think about its literal meaning. The phrase, “What’s up?” does not literally mean, “What is up?” (and it sounds weird to say it that way). Questions used in phatic communication also usually are not requesting in-depth responses.

Communication & Mass Media

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The key feature of owned media in the PESO model is that it is ______.

a. controlled by the brand b. reviewed by influencers c. influenced by consumers d. regulated by law

Communication & Mass Media

Which of the following does NOT describe the individualistic orientation?

a. values independence b. respects autonomy c. emphasizes group harmony d. believes one's responsibility is to one's self

Communication & Mass Media

To explain a concept clearly, begin with simple examples and move toward more complex ones.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Most attorneys believe that courtroom battles are won because of the effectiveness of

A. the opening statement. B. both the opening statement and the closing argument. C. the supporting evidence. D. the closing argument.

Communication & Mass Media