Country X can produce corn and sugar at a lower cost than other countries. However, the world market for corn is stronger than for sugar. Therefore, Country X chooses to specialize in producing corn and to buy sugar from other countries. This example illustrates the concept of ________
a. absolute advantage
b. balance of payments
c. balance of trade
d. comparative advantage
d
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Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices
Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers? A) advertising B) personal selling C) sales promotions D) direct marketing E) public relations
Which of the following is not a possible alternate term for costs that can be eliminated by taking a specified course of action?
A. Relevant costs B. Avoidable costs C. Differential costs D. Opportunity costs
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