GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores to reach consumers who don't like to buy without first seeing an item in person. This is an example of
A. product development.
B. market development.
C. diversification.
D. market penetration.
Answer: B
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One of the main purposes of a concept test is to choose the most promising concept from a set of alternatives
Indicate whether the statement is true or false
Advertising, sales promotion, public relations, and buzz building activities are all ________
A) channels that should be integrated under the concept of integrated marketing communications B) channels focused more on interactive marketing than traditional marketing C) promotional tools used for push strategies but not pull strategies D) promotional tools used for pull strategies but not push strategies E) promotional tools adapted for use in mass marketing
The equipment salesperson asked the professional landscaper, "Did you know the RedMax brand backpack blower can save you time and money as it is the most powerful blower on the market and because it features an extra-large fuel tank?" What kind of an approach was the salesperson using?
A. Complimentary B. Premium C. Demonstration D. Product E. Customer benefit
An economic system in which the interests of a variety of interest groups are considered in decision-making is referred to as:
a. shareholder economy b. best practice economy c. stakeholder economy d. socialist economy