Including a free sample of Advil PM, a new pain reliever designed to aid in sleeping, in the same delivery bag as the Atlanta Journal is an example of
A. a spiff.
B. a tie-in promotion.
C. polybagging.
D. in-store sampling.
E. premium sampling.
Answer: C
You might also like to view...
To save the audience time when reading and responding to a communication, the communication should be what?
A) Timely B) Electronic C) Efficient D) Detailed E) Written
High interviewer bias is a primary disadvantage of using mail interviews to collect research data
Indicate whether the statement is true or false
An organization’s culture can serve as a competitive advantage if ______.
a. It is popular, it defines the brand, and it cannot be easily influenced by others. b. It is unique, it defines the brand, and it cannot be easily influenced by others. c. It is popular, it has value to its members, and it cannot be easily copied by others. d. It is unique, it has value to its members, and it cannot be easily copied by others.
According to the textbook, which company was recognized by the Ethisphere Institute as the most ethical company in the world due to its strong commitment to the community and corporate citizenship?
A. L’Oréal B. Southwest Airlines C. Enron D. Pioneering Health