Explain the organizational issues associated with implementing an Enterprise 2.0 strategy strictly from the perspective of organizational hierarchies, technological inertia, and security concerns
What will be an ideal response?
Often, Enterprise 2.0 initiatives are driven by user departments, and small-scale pilot implementations appear to work quite well. However, organization-wide Enterprise 2.0 implementations typically need changes in terms of organizational culture and processes and often the flattening of organizational hierarchies. Therefore, to be successful, Enterprise 2.0 implementations need the support and active involvement of senior management so as to cope with the large magnitude of changes.
One factor hindering the adoption of many new technologies is technological inertia. In many cases, people are not willing to switch to new applications unless they see real, tangible benefits. This can be especially a hindrance with social media applications, many of which incorporate a variety of other tools.
A final issue is related to security and intellectual property. For organizations, securing their information systems infrastructure is of paramount concern. Any application that allows closer collaboration by increasing data sharing will necessarily incur greater risks of security breaches. Companies thus have to balance their desire for enhancing collaboration with the need to protect intellectual property and comply with rules and regulations such as the Sarbanes-Oxley Act.
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