Areena is the Diversity Program Manager in Tech Recruiting at Facebook. To nurture an adaptive culture that is sufficiently flexible to respond rapidly to changing business conditions, what are the most important characteristics of prospective employees that Areena needs to take into consideration? Why?
What will be an ideal response?
To create and nurture a culture that can adapt rapidly to shifting business conditions, Areena should make a point of staffing her organization with a diverse group of people who are flexible, who rise to the challenge of change, and who have an aptitude for adapting well to changing conditions. These traits in new recruits are vital because technology companies like Facebook typically operate in fast-changing business environments. Companies operating in such high-velocity environments thrive on change-driving it, leading it, and capitalizing on it. Facebook is a notable example of companies that cultivate the capability to act and react rapidly. Facebook is an avid practitioner of entrepreneurship and innovation, with a demonstrated willingness to take bold risks to create altogether new products, new businesses, and new industries.
You might also like to view...
Which of the following statements is true of a target market?
A. Uncontrollable elements continually evolve and create changes in a target market. B. Managers can control the external environment that molds and reshapes a target market. C. Environmental scanning is performed by firms in order to prevent changes in a target market. D. Unlike uncontrollable variables, controllable variables do not affect a target market.
To avoid clutter, you should limit slide content to key ideas presented in as few words as possible
Indicate whether the statement is true or false
When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in
A. enduring purchase behavior. B. routinized response behavior. C. extended decision making. D. impulse searching. E. limited decision making.
The more specific the firm's advertising objectives, the
A. more difficult it is for a competitor to use competitive parity budgeting. B. more difficult it is for competitors' advertising to be effective. C. lesser the funding needed to meet advertising goals. D. easier it becomes to measure advertising effectiveness. E. easier it is to measure the advertising-sales response function.