A different piece of copy is produced sometimes to make a story more suitable for the medium in which it will be used. What is this process called?
a) Rewriting
b) Long-forming
c) Leading
d) Copyediting
ANS: a
Communication & Mass Media
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The meaning we associate with a word is the
A. Signified B. Sign C. Signifier D. Signer
Communication & Mass Media
Liam plans to use a PowerPoint presentation during his
marketing report. Which guideline should Liam follow in order to ensure his success? a. write his speech verbatim on the PowerPoint slides b. wait until he is done speaking to use his presentation aid c. avoid Web sites as part of his presentation d. create handouts or paper copies of his slide presentation
Communication & Mass Media
Compared to print media, broadcasting is a pretty laid back profession
Indicate whether the statement is true or false
Communication & Mass Media
Trait theory assumes that leaders are _____
a. appointed b. taught c. born d. accidental
Communication & Mass Media