Practitioners in which role primarily produce communications and edit copy?
A. Expert prescriber C. Communication facilitator
B. Communication technician D. Problem-solving process facilitator
B
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Which of the following is a difference between the marketing concept and the selling concept?
A) The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products. B) The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers. C) The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective. D) The marketing concept is product-centered, whereas the selling concept is production-centered. E) The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships.
Under the direct write-off method, bad debt expense is ________
a. recorded when the sale is made. b. recorded when the customer's account is deemed to be worthless. c. not recorded. Instead, a loss account is used. d. recorded at the end of the year.
Delta Company recruits and trains college students to sell educational reference books, software, and children's books door-to-door. This form of retailing is called:
a. direct retailing. b. online retailing. c. off-price retailing. d. in-store retailing.
A retailer ordered some inventory by phone from a manufacturer. The order was for 1,000
machines from the manufacturer's inventory at $300 each. The manufacturer sent the retailer a fax moments later detailing the order. The retailer looked at the fax and was satisfied that it stated the terms of the contract, but never responded in any way. When the goods were delivered on time a month later, the retailer refused to accept them, asserting that the contract was unenforceable. Which is true? A) The contract is enforceable under the written confirmation rule. B) No writing is needed because of one of the exceptions to the Statute of Frauds. C) The contract is enforceable because it would be unconscionable to not enforce it. D) The contract is unenforceable because the retailer has not signed a writing. E) Because the fax was not responded to, this was an accommodation shipment.