Generally only investments with maturities of _____ months or less qualify as cash equivalents
a. one
b. two
c. three
d. six
e. twelve
C
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Define co-optation. Give an illustration of the concept and demonstrate how it applies to the movement of meanings as shown in the text
What will be an ideal response?
When a company pays cash to redeem a interest-bearing-note, the transaction includes
a. debiting Cash and crediting Notes Payable. b. debiting Cash and Interest Expense and crediting Notes Payable. c. debiting Notes Payable and crediting Cash. d. debiting Cash and crediting Notes Receivable.
Barry Corp reported 2016 net income of $40,000. However, the ending inventory in 2015 had been understated by $3,000, and 2016's ending inventory had been overstated by $6,000. Barry's correct net income for 2016 was
A) $31,000 B) $34,000 C) $43,000 D) $46,000
Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) ________; (2) changing the perceived importance of attributes; and (3) adding new attributes to the product.
A. refocusing a consumer's attention from one attribute to another B. denigrating the attributes of competitors' products C. reinforcing the consumers' sense of self confidence in making wise purchase decisions D. changing beliefs about the extent to which a brand has certain attributes E. actively educating consumers about the product's competitive advantages