In his article at the end of Chapter 1, Wilson notes one of the following is a reason people are motivated to join groups:
A. task attraction
B. desire to be a leader
C. attraction to the group's goals
D. ability to solve problems
C. attraction to the group's goals
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Which statement about CSR is true?
a. CSR begins with environmental needs. b. CSR is a voluntary action taken by firms. c. Stakeholders determine CSR approaches. d. Federal laws require firms to engage in CSR.
It is also a good idea to (use) ______ when people are using ordinary speech.
A. direct quotes B. paraphrases C. partial quotes D. pull quotes
The Values Attitudes and Lifestyles (VALS ™) framework has two dimensions:
a. primary motivation and secondary motivation. b. resources and relationships. c. primary motivation and resources. d. attitudes and opinion.
Is it a safe strategy to write a news release in the inverted pyramid structure?
A) Yes; editors scan the top of the story quickly to determine interest. B) No; the narrative structure ensures better readership. C) Yes, because editors cut from the bottom of the story. D) Not always; a delayed lead may serve the story best. E) Both A and C.