The most common remedies available to a nonbreaching party include damages, rescission and restitution, and specific performance
Indicate whether the statement is true or false
True
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A price reduction offered to buyers who purchase product in multiple units or above a specified dollar amount is termed a ______ discount.
A. trade B. cash C. seasonal D. quantity
The easiest measure of marketing public relations effectiveness is the ________
A) resultant effect on the company's sales figures B) effect it has on its market capitalization C) number of exposures carried by the media D) changes observed in consumers' brand knowledge E) impact it has on the company's market share
The materiality concept dictates that no internal controls be established over petty cash
Indicate whether the statement is true or false
Which of the following is the best topic a salesperson can use to break the ice when talking with a prospect?
A) local sports teams B) product features C) shared interests D) current politics E) religion