A(n) _____ is a consumer who was happy enough with his or her trial experience with a product to use it again.
A. laggard
B. adopter
C. innovator
D. diffuser
E. opt-in buyer
Answer: B
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Customers who are classified as true believers ________
A) are attracted to a company's competitor's deals and offers B) have needs and wants that do not fit a company's offerings C) are not very profitable for a company D) tell others about their good experiences with a company E) are projected to be less loyal to any brand
A product that has entered the decline stage could most likely be cycled back to the growth or maturity stage through ________
A) promotion or repositioning B) concept testing C) business analysis D) a penetration strategy E) a skimming strategy
What are the most common mistakes made by new exporters?
What will be an ideal response?
________ ________ is a specific form of customer service in which companies focus on what is best for the customer.
What will be an ideal response?