The ________ area of the marketing mix includes decisions related to telling the target market or others in the channel of distribution about the "right" product.
A. Price
B. Place
C. Product
D. Promotion
E. Communication
Answer: D
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A nation's __________ is the shared set of beliefs, values, knowledge, and patterns of behavior common to its people.
A. economic policy B. culture C. social pattern D. demography E. political process
Which of the following is a bonus paid by a manufacturer to a salesperson for selling its product?
A) a rebate B) a merchandising allowance C) a premium D) a cross-promotion E) push money
Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries
Fiona wants to reach a selective market of individuals who have recently donated to international charities. Which of the following types of direct marketing is Fiona most likely to use? A) direct-mail marketing B) catalog marketing C) telemarketing D) direct-response TV marketing E) m-commerce
What factor influences comparative education systems?
a) Organization types b) Cultural contexts c) Institutional factors d) All of the above