Historical credit problems remain on a credit bureau's report for ________ years while a bankruptcy remains for ________ years
A) ten; twenty
B) seven; ten
C) eight; fifteen
D) five; ten
Answer: B
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Conditions of conducting fieldwork in international marketing research include which of the following?
A) Minimal training of overseas field workers is all that is required for success. B) Selecting sampling units is done with stricter adherence to the sampling plan than in the United States. C) Cheating by field workers is less of a problem. D) Sending expatriates to collect data overseas is frequently done. E) Local fieldwork agencies are unavailable in many countries.
Business firms can stimulate innovation by:
a. hiring employees with low risk tolerance. b. telling employees that they have the freedom to fail. c. using micromanagement techniques. d. curbing research activities.
Which of the Four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?
A. Promotion B. Price C. Product D. Place
A producer of bananas would probably utilize one price and one distribution system for the bananas. This is called the _________________________ approach to the marketing mix.
Fill in the blank(s) with the appropriate word(s).