Polysemy is a concept advanced by behavioralist media research
Indicate whether this statement is true or false.
F
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Segmentation can be based on:
a. demographics b. geodemographics c. psychographics d. all of the above
Jeff learned sign language at the age of three in order to communicate with his mother; she wore
hearing aids. Because Jeff had a certain level of expertise concerning sign language, he picked it for his topic. His familiarity with the topic increased his con?dence before the group. Indicate whether the statement is true or false
______________ refers to how much and what kinds of information can be transmitted via a particular channel.
a. Chronemics b. Media richness c. Mediated communication d. Paralanguage
Lupita plans to give a speech at an awards banquet where she will amuse guests with a standup routine. Which of the following options will be the primary function of Lupita's speech?
A. to entertain B. to inspire C. to commemorate D. to celebrate