According to your textbook, when is it especially important for a persuasive speaker to establish common ground with the audience?

A. when explaining visual aids
B. when presenting a plan
C. at the beginning of the speech
D. when reasoning from specific instances
E. at the end of the speech


Answer: C

Communication & Mass Media

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Jeannie's work team needs to resolve the holiday scheduling issue. Everyone wants the same days off, but the department must be staffed at all times. Jeannie wants to be fair, but a solution must be found quickly. She suggests they apply Dewey's reflective thinking steps because __________.

A. it is a proven way to resolve any interpersonal conflicts within the group B. it guarantees the group leader has greater influence than other members C. it generates multiple solutions in a very short amount of time D. it provides a logical and rational way of generating solutions

Communication & Mass Media

The Communications Act of 1934 specifically states that the FCC

a. shall protect the business investments of broadcasters. b. is not granted the power of censorship. c. shall assure fair and responsible programming by all licensees. d. All of the above.

Communication & Mass Media

What is the difference between a primary and a secondary public?

What will be an ideal response?

Communication & Mass Media

Mike finishes a speech without missing a single point he wanted to convey. However, he rushed through everything he wanted to say. This is a symptom of

A) enthusiasm. B) speech anxiety. C) normal inflection. D) speaking rate.

Communication & Mass Media