The HP communications objectives for its wellness programs were to affect all of the following EXCEPT ______.

a. employee interaction with coworkers
b. employee participation in the program
c. employee attitudes toward the program
d. employee overall health


d. employee overall health

Communication & Mass Media

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The use of social media by British Petroleum in the wake of the Deepwater Horizon oil explosion was a classic example of __________ communication.?

a. efficient b. ethical c. viral d. crisis

Communication & Mass Media

What quality(ies) make Walt Disney's animated movies such as Pinocchio work as well as they do?

a. emotional directness b. wonderful film music c. mischievous humor d. all of the above

Communication & Mass Media

Explain the principle behind the motivation impairment effect. Provide a detailed example of motivation impairment.

What will be an ideal response?

Communication & Mass Media

__________ gives your audience completely new knowledge, skills, or understanding about your topic or increases their current knowledge, skills, or understanding skills, or understanding about your topic or increases their current knowledge, skills, or understanding.

a. Informative speaking b. Evaluation c. Extemporaneous delivery d. Critical analysis

Communication & Mass Media