Incidence rate is the:
A. degree to which respondents share certain similarities.
B. percentage of the general population that is the subject of a market research study.
C. degree of accuracy of a response in relation to some other possible answer.
D. level of preparation required to create an appropriate environment for a respondent.
E. degree to which a specific question or an investigated issue leads a respondent to give a socially expected response.
Answer: B
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The performance measurement system should encourage each manager to act in a manner that
a. makes the manager's units profits as high as possible. b. most positively supports the organization's mission and competitive strategies. c. increases his/her performance reward in the form of profit sharing. d. reduces the need for informational elements in support of the manager's planning function.
Marketing public relations is a unique form of marketing because ________
A) marketers rely solely on non-media channels to disseminate their messages B) consumer behavior is more reliable than with other forms of marketing C) firms pay their public relations agencies only if they produce measurable results D) it has almost entirely replaced advertising as a means of promotion E) audiences are drawn to communication outlets where they gain access to information they crave
Choose any two non-operations business functions. Provide examples of an operations or supply chain activity that interfaces directly with each business function you have chosen
What will be an ideal response?
A company wants to promote a new line of tools as easy-to-use and more adaptable than competitors' products. Which value chain function would the company use to develop customer perceptions of the utility of the new tools?
A. customer service B. design C. marketing D. materials management E. production