Based on results from the Business Wire survey of 400 journalists, which multimedia element link do most journalists prefer?
a. photographs
b. graphics
c. videos
d. logos
a. photographs
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Which sentence best describes the benefit of developing a strategic approach to writing.
a. You gain more inspiration for the task. b. You produce an outline by which to write for the task. c. You explore new meaning and insight for the task. d. You hone your research skills.
A company has decided to rebrand itself. The design team comes up with a new logo and brand name, and then the research team gathers a group of people and unofficially presents it to them to get their feedback and opinion
When the general opinion of the group is negative, the design team is asked to go back to the drawing board. What is this procedure called? a) Focus group b) Omnibus survey c) Copy testing d) Ethnographic technique
A contract giving a producer funding to develop a script is a
a. step deal. b. license fee. c. pilot. d. franchise.
Answer the following statement(s) true (T) or false (F)
1. Clarity refers both to the use of easily understood language as well as the arrangements of words. 2. Narrative involves the use of stories and/or examples. 3. Narratives are a primary tool for adding clarity to a presentation. 4. To add clarity to your presentation you should script out your message. 5. The Understanding Canon refers to speaking clearly and enunciating words accurately so the audience will be able to hear everything.