The stockholders' equity section of Twilight Time's balance sheet on January 1, 2016, appeared as follows: Common stock, $2 par, 2,000 shares issued and outstanding $ 4,000 Additional paid-in capital—Common 1,600 Retained earnings 5,400 Total stockholders' equity $11,000 On March 1, 2016, Twilight reacquired 800 shares of common stock at $10 per share. Twilight sold 400 of the treasury shares

on November 15 for $12 per share. The entry to record the sale on November 15 would show:
a. an increase in Gain on Sale of Treasury Stock, $800
b. an increase in Common Stock, $4,800
c. a decrease in Cash, $4,800
d. a decrease in Treasury Stock, $4,000


d

Business

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Paul, a customer of a bank, writes a check for $50,000 to a customer of another bank. Which of the following changes will be reflected in Paul's bank's balance sheet?

A. Reserves decrease by $50,000. B. Transactions deposits increase by $50,000. C. Nontransactions deposits increase by $50,000. D. Borrowings increase by $50,000.

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The four main elements in the customer relationship process used by salespeople to build long-term relationships are excellent service, a presentation of product benefits, a willingness to constantly analyze customer needs, and:

A. showing persistence. B. gaining commitment. C. outlining features. D. expressing optimism. E. accepting rejection.

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The technical core typically is in the back-stage and is visible to the customer

Indicate whether the statement is true or false

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Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except

A) testimonials B) money-back guarantees. C) application forms. D) free samples or trials.

Business