Abercrombie & Fitch, a clothing retailer, includes a "SHARE" link on the product pages of its website. This link encourages an Abercrombie customer to post a link (perhaps showing a new style of jeans) on Facebook or Twitter. Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ________ growth strategy.

A. diversification
B. product proliferation
C. market penetration
D. product development
E. market development


Answer: C

Business

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Which of the following transactions would be recorded in a sales journal of the type illustrated in the text?

A) customer return of merchandise originally bought on credit B) customer purchase of merchandise for cash C) sale by a used car dealer of part of the property surrounding his display lot D) customer purchase of merchandise on credit terms

Business

When used appropriately, which power can motivate, but if used unethically or distributed based on favoritism, can lead to demoralization and apathy?

A. referent power B. expert power C. reward power D. legitimate power

Business

An MBA student laboriously calculated the early and late start times and early and late finish times for all of the activities contained in this simple six activity project. Unfortunately, some of the information was washed away by lachrymal fluid

Kindly restore the table to its former glory by filling in the missing information. Task Predecessor Duration Early Start Early Finish Late Start Late Finish A -- 8 B A 14 C A 23 8 D C, B 6 23 26 E C 32 F D, E 32 38

Business

In order to streamline the purchasing process, department managers should place orders directly with suppliers.

Answer the following statement true (T) or false (F)

Business