Discuss the relation of advertising styles to Hofstede’s dimensions.
What will be an ideal response?
De Mooij (2014) has reviewed research and been able to relate advertising styles to Hofstede’s dimensions. Japanese advertising reflects Confucian and collectivistic values. Concepts of face and harmony relate to an indirect communication style. U.S. advertising reflects assertiveness, the direct approach, and competitiveness, which de Mooij relates to a configuration of masculinity and individualism. Overstatement and hyperbole are typical, as are direct comparisons.
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Which process involves representatives reading material in draft format before it is mass-produced and distributed?
a) Copy testing b) Ethnographic technique c) Quantitative research d) Qualitative research
Provide an example of how to use statistics effectively in a speech
What will be an ideal response?
Identifying a specific audience segment and programming is called:
a. narrowcasting. b. demand programming. c. digital audio broadcasting. d. innovative formatting.
Entitlement means that publics believe in the organization's right to exist and when the organization mounts a campaign are likely to "buy into" the message
a. True b. False