Which of the following statements demonstrates behavioral loyalty toward a brand?
A) 2Wheels has very customer-friendly return policies for its products.
B) I always buy 2Wheels products when I'm looking for bike accessories.
C) Most of my friends agree that 2Wheels is the best place for durable biking gear.
D) 2Wheels has the friendliest customer service people I've ever met.
E) I think that 2Wheels products are the highest-quality products in their price range.
B
You might also like to view...
Which of the following statements best describes a good?
A. Goods are the only currency that can be used in an exchange. B. Goods are physical objects. C. Goods can be either tangible or intangible. D. Goods are the benefits organizations receive for selling products and services. E. Goods are intangible concepts and thoughts about ideas or causes.
The survey-based process known as ________ is designed to explore advertising effectiveness
A) brand awareness B) brand health C) return on investment D) key performance indication E) copy testing
Why do firms benefit from a price premium with loyal customers?
What will be an ideal response?
The schedule of cost of goods manufactured is also known as a manufacturing statement.
Answer the following statement true (T) or false (F)