Which of the following is not one of the four basic strategies a company can employ to deal with competitive forces?
A) Strengthen customer and supplier intimacy
B) Focus on market niche
C) Differentiate products
D) Compete on employee loyalty
E) Low-cost leadership
D
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The ________ communicates the reasons to buy a product/ service to a specific customer group
A) mission B) core strategy C) marketing mix D) objective
Cian, an automobile manufacturer, offers a new car model with features comparable to that of another popular brand. However, the Cian model is priced lower than its competitor and includes a longer warranty
Cian is most likely following a more-for-the-same strategy. Indicate whether the statement is true or false
x is a normally distributed random variable with a mean of 24 and a standard deviation of 6. The probability that x is less than 11.5 is
A. 0.0186. B. 0.9814. C. 0.0076. D. 0.9924.
Amy asked her staff of three to help make the new guy, John, feel welcome. They all jump right in to welcoming John by showing him around the office, inviting him to lunch, and helping him settle into his new position. They all seem to really like John and let him know it. Which outcome did Amy receive for her request?
a. Compliance b. Resistance c. Adherence d. Commitment