Post Properties is a company that manages apartments in various communities. It is concerned with a glut of apartments in Atlanta, Orlando, and Dallas Its market researcher begins by examining the rental markets in the Southeast, the history of apartment buildings, local economies, competitive rents, and ownership--all information that was on hand and did not require any new research to locate. The market researcher looked at:
A. a closed study
B. secondary data
C. primary data
D. a statistical analysis
E. priority databases
Answer: B
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Which of the following is included in the third part of the marketing strategy statement?
A) the planned value proposition B) distribution strategy C) the product's planned price D) marketing budget E) the planned long-run sales
Rebecca’s manager has asked her to attend training on the department’s new process for completing purchase orders and soliciting bid proposals. However, Rebecca likes the current process for doing these tasks and sees no reason to change it. Therefore, she refuses to attend the training. It appears that Kathleen’s ________ to attend training is low.
A. time B. need C. self-efficacy D. willingness E. determination
The _______________________________ is a trade agreement between Mexico, the U.S., and Canada that removes tariffs and other barriers to trade.
Fill in the blank(s) with the appropriate word(s).
Marketers who focus on communicating to stakeholders the company's attempts to adopt environmentally friendly practices, will most likely use which environmental marketing strategy?
A. sustainable value innovation B. eco-branding C. beyond compliance leadership D. eco-efficiency E. environmental cost leadership