Susan would like to conduct a survey of homeowners in the Meadowbrook neighborhood to get their opinions on proposed road modifications in the area. She would like to sample 50 homes using systematic sampling
There are a total of 200 homes in the Meadowbrook neighborhood. What value of k should Susan use?A) 4
B) 10
C) 50
D) 200
A
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Which of the following is one of the critical components of the creative brief?
A. calculation of the advertising budget B. development of the major selling idea C. management of the media buying operations D. formulation of the training program for the creative team E. management of one or more client groups
In order to obtain information about benchmarks, a manager might join a trade association for the company's particular industry
Indicate whether the statement is true or false
The microenvironment consists of larger societal forces that affect a company, such as economic, political, and cultural forces
Indicate whether the statement is true or false
Preparing story content to match topics that media outlets are covering at particular times is termed
A) editorial filtering. B) editorial calendar mining. C) format matching. D) content syndication. E) data mining.