A(n) ________ culture promotes entrepreneurship, empowers employees to make decisions, and motivates them to succeed.
A. adaptive
B. centralized
C. inert
D. normative
E. mechanistic
Answer: A
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Direct mail and e-mail are two tools commonly used for direct-response promotion.
Answer the following statement true (T) or false (F)
When you use ______ organization for your speech, you explain to your audience members the order in which events happened.
a. chronological b. cause and effect c. spatial d. topical
Which of the following statements is true of the use of slice-of-life executions?
A. Slice-of-life or problem/solution execution approaches are limited to the advertising of services. B. To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter. C. Slice-of-life executions work well only for consumer products with perceived homogeneous qualities. D. Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate. E. Slice-of-life executions are very inefficient in business-to-business advertising.
Muckleroy Corporation has two divisions: Division K and Division L. Data from the most recent month appear below: Total CompanyDivision KDivision LSales$544,000$248,000 $296,000 Variable expenses 187,760 54,560 133,200 Contribution margin 356,240 193,440 162,800 Traceable fixed expenses 254,000 136,000 118,000 Segment margin 102,240 57,440 44,800 Common fixed expenses 54,400 24,800 29,600 Net operating income$47,840$32,640 $15,200 Management has allocated common fixed expenses to the Divisions based on their sales. The break-even in sales dollars for Division K is closest to:
A. $174,359 B. $206,154 C. $244,103 D. $470,945