When it comes to agricultural advertising

a. Using outdated images may offend some farmers
b. Always appeal to religion, patriotism, and old fashioned values rather than economics
c. You can get away with stronger claims because farmers are usually so gullible
d. Use down home slang to make the farmer feel comfortable


a. Using outdated images may offend some farmers

Communication & Mass Media

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In a brief essay, explain how Burger King worked to integrate the Google Home smart speaker into its advertising for the Whopper. In your essay, you should discuss, with examples, the challenge of grabbing attention for your product with maintaining your product’s brand image. What did Burger King gain from this stunt? What were the problems with it?

What will be an ideal response?

Communication & Mass Media

Examples create a mental image of an event and offer more details

than definitions do. Indicate whether the statement is true or false

Communication & Mass Media

Unlike news stories, opinion columns should use longer sentences and passive voice

Indicate whether the statement is true or false

Communication & Mass Media

A single practice session of two or three hours is usually the best way to rehearse your speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media