A business that is willing to sacrifice some income in order to avoid harm to others is applying
which theory of the social responsibility of business?
A) Moral minimum B) Maximizing profits
C) Stakeholder interest D) Corporate citizenship
A
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Marketing managers use a market penetration strategy to target:
A) individuals who have never used the product or service. B) offshore customers who have a need for the product or service. C) individuals who are buying your product or service or a direct competitor's. D) individuals who buy closely-related products or services.
When writing a thank-you letter to the interviewer at a company with high power distance, the writer needs to________
A) only be polite because a thank-you note is nothing more than just a polite gesture B) make her letter less formal than she would if she were writing for an American reader C) keep her letter short and to the point, which is appropriate in a low-context culture D) make it personalized and quirky, so that she will stand out E) make it longer and more formal
Which of the following is a buyer benefit that could be used by a person selling automobile tires?
A) steel belted B) service in all fifty states C) 30,000-mile rating D) manufactured in the U.S.A. E) greater driving safety
_______________________________ is a term used to describe increased the increased importance of financial markets, motives, results, and institutions in today's global economy.
Fill in the blank(s) with the appropriate word(s).