The economic system of the United States is called _____.
A. capitalism
B. communism
C. socialism
D. mercantilism
Answer: A
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Which of the following approaches to budgeting is the ultimate in "advertising as a cost of doing business" thinking and is similar in spirit to the percentage-of-sales method?
A) affordability B) experimentation C) decision calculus D) competitive parity
Which of the following is a common reason for new product failure?
A) incorrect estimation of the market size B) low product development costs C) ineffective social marketing campaigns D) low selling prices of products E) patent ownership exclusively held by the company
Assume the Abokair Corporation sold $30,000 worth of merchandise on the installment basis. The cost of the merchandise was $24,000, and collectibility of the receivable is uncertain. Collection in the current year on the account is $8,000 . How much gross profit should be reported as realized?
a. $1,600 b. $2,000 c. $6,000 d. $8,000
Before public relations practitioners can earn the respect of management and become trusted advisors, they must be ________
A) adept at accounting B) the best communicator in the organization C) competent at one of the following: writing, speaking, listening, promoting or counseling D) able to convert personal thoughts into words