Like any effective salesperson, Frazer walks into a customer's office, shakes hands, looks the customer in the eye, and smiles. After exchanging pleasantries, Frazer will immediately try to create interest in his company's product and establish
A. where the customer is in the buying process.
B. which of the alternative products to demonstrate.
C. which type of follow-up will be needed.
D. how much time has been allocated for the presentation.
E. whether to quote a full price or discount price.
Answer: A
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When delivering bad news, wording such as "We must turn down," "I am unable to," and "We cannot afford to"
A) softens the blow by drawing attention away from the reader and onto the sender. B) will impress the reader as being straightforward and forceful. C) is likely to cause pain and anger in the reader. D) is unavoidable. E) displays your professionalism.
______ oriented individuals are easily fooled by words and labels and as a result fail to inspect what the label represents.
Fill in the blank(s) with the appropriate word(s).
For the period from 2016 through 2016, the Charlie Company had net sales of $500,000 and a gross profit of $200,000. During the first quarter of 2018, the company made purchases of $19,500 and recorded sales of $47,500. The inventory value at the beginning of the year was 15,500. What is the estimated cost of Charlie's inventory on March 31, 2018, using the gross profit method?
A) $22,500 B) $15,000 C) $6,500 D) $6,000
Your book mentions the 2007 Confirmit industry survey of firms in several countries in the world. What did it report as the number-one mentioned "challenge" facing the marketing research industry?
A) falling response rates B) costs of online surveys C) certification of marketing researchers D) a need for more skilled telemarketers E) the lack of students entering Marketing Research programs