Which of the following is true regarding marketing strategy planning?
A. The lack of a complete understanding of the target market can make it difficult to combine the Four Ps into a suitable marketing mix.
B. Managers usually know all they need to know about the needs and attitudes of their target markets.
C. Changes in the dimensions of the market environment have no effect on a firm's marketing mix.
D. Competitors cannot force a firm to shift its marketing mix.
E. None of these alternatives is correct.
Answer: A
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