Which of the following is essential in order for a published article to benefit a firm?
A) appearing on international Web sites
B) generating long-term newsstand sales
C) creating controversy and debate
D) providing statistical information
E) reaching the desired audience
E
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A bond selling below par value is selling at:
A. a discount. B. its coupon value. C. a premium. D. its maturity value. E. the highest effective yield.
Firms that have an objective of utilizing pricing to communicate positioning use a stability pricing strategy.
Answer the following statement true (T) or false (F)
Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?
A. Donating money to help fight illiteracy of both adults and children B. Having employees volunteer at a charity of their choice two hours a week C. Giving a portion of its profits in August to support charter schools D. Offering discounts to large corporations on their office supplies E. Providing low-income families with school supplies and computer training
Which of the following statements about price elasticity is false?
A. Steak is an example of a product that has an elastic demand for most people, because when price goes up quantity demanded goes down proportionally. B. Elasticity of demand is the relative responsiveness of a change in quantity demanded to changes in price. C. If marketers can determine price elasticity, then setting prices at optimum levels is much easier. D. When price is raised on a product that has an inelastic demand, then total revenue will decrease. E. A product like electricity has an inelastic demand.